The Lego Business History

The Profano company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He had trouble to make payments in the depths of the 1930s, but the miniscule prototypes he previously made of items like ironing planks and ladders had wonderful potential when children’s toys. This individual named the company Seglar after two Danish text, leg and godt, which means “play very well. ”

In 1958, he made the iconic lego brick with pipes inside which makes it interlock to lego portions. This ground-breaking innovation revolutionized the company and allowed this to increase at an surprising pace.

By the 1960s, Profano had broadened its intercontinental reach and began manufacturing toys underneath license in North America with an arrangement with luggage producer Samsonite. The company also started out selling sets with all the items necessary to build a specific model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Town (later has been renowned Seglar City), and FabuLand.

In the early 1970s, Lego got a dramatic step forward using its introduction of Lego stats that had movable legs and arms. The company also began employing more vinyl and presenting larger blocks for younger children, a line called Duplo. In the 1980s, Lego’s sales grew at a remarkable rate of ten percent each year, https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ despite overall gadget industry sales growth scaling down.

Today, Seglar is a massive global company with income of more than $5. eight billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less just like a ruthlessly commercial giant and more like an good old family good friend.